"SEO used to be about pages and positions. Now it’s about presence and perception. As search becomes more intuitive and driven by context and entities rather than simple keywords, marketers are pivoting from performance-based metrics to strategies that spark demand at scale. The brands that win won’t just rank, they’ll be part of the conversation before anyone even asks. " https://tycc12.blogspot.com/2026/02/from-performance-seo-to-demand-seo.html