You need to have a clear overview of your target account, its business solutions and hence develop a value-based action plan. This would give you opportunities to enhance your relationship with the respective customer and boost the conversion rate. Things that you should consider at this juncture - your target’s vision, industry, solutions, key employees and their roles, challenges, s... https://www.bizkonnect.com/blogs/make-your-ABM-account-maps-effective-and-actionable